That’s right. Leave him be. I’m sick of it.

Everyone has decided to come down on the guy because of his style of filmmaking. Granted, it’s not everyone’s cup of tea. He spends a lot of time on the action, the special effects, and maybe not so much on the characters. He’s not Martin Scorcsese… but on the other hand, he’s not trying to be.

Here’s a little lesson we could all learn from Michael Bay: You Are a Brand. Stop trying to fight it, stop trying to justify against it. To the world at large, or even in your community, you are a brand. People have a reason that they want to get to know you, a reason to avoid you, and a reasonable amount of expectations about you based upon past experience and public opinion.

You’re a can of Soda.

But unlike a lot of people, Michael Bay knows exactly who he is and exactly what he has to offer. Even as you say it, certain expectations arise within your mind when you say the two words: Michael Bay. Personally, I’ve replaced the word ‘Awesome’ with ‘Michael Bay’ (you know why).

So, some people came down on his new Transformers film recently. A lot of them haven’t even seen it. I say, leave it be. Yes, there were some bits of the original I wasn’t too fond of. You know what else? If it’s on TV, I’m watching it. It’s FUN. Really, when it comes right down to it, you’re watching a movie about giant, transforming robots from space fighting a millennia-old battle here on Earth. What were you expecting?

Michael Bay has a new movie coming out. If you feel like watching it, go for it. If not, don’t. Stop talking about it like he’s responsible for making your life more miserable because he has a different take on a nostalgic franchise that you don’t happen to share. Me? I’m going to see it in the theatre. Because I also happen to enjoy the films of George Lucas and Timur Bekmambetov. What do these three have in common? They show us something we’ve never seen before. And despite your little grievances… that’s something to be spoken before. Film IS a visual medium, is it not?

So, to summarize. Leave Michael Bay alone. It’s not like he’s Uwe Bohl.

This entry was posted on Wednesday, June 24th, 2009 at 7:23 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.